The Immaculate GTI

Motor advertising is tough. I haven’t seen any really outstanding advertisements on cars that I love for eg. the Audi R8, but they had a nice tagline of “the slowest car we’ve ever built”, with an assemblage of all 3000 odd mechanical parts coming to fruition.

Not bad.  But here’s one that really caught my attention. The boy is a bigot and a bully. He rolls over his dad, crushes old bicycles, leers at women on the street, and finally owns a GTi. But the way the car reverses at the end is really something. Kudos to the advertising minds who were spot on masculinity.


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